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Strategic Insights

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What’s the Latest in On-Page SEO 2019?

What’s the Latest in On-Page SEO 2019? Something no business can ignore is SEO or search engine optimization. SEO could be incorporated into a strong marketing strategy to support both online and offline marketing efforts. The challenge with SEO is that it’s constantly changing, sometimes those changes have a huge impact on the way you operate. Google could drop a new algorithm update at any time and it can send even the top-performing websites into a downward spiral of confusion. It can feel a bit like trying to fix a house after a hurricane. On top of this, everyone seems to have a slightly different understanding of what they need to do to increase optimization and what they shouldn’t

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New Opportunities for Growth

New Opportunities for Growth When you’ve reflected on your business performance from the previous year, done the math and looked for patterns in your finances, you’re ready to focus on new opportunities for growth. These are the simplest steps to successful strategic planning and we’re going to share a very easy tool that can help you with this area. SWOT Analysis A SWOT analysis sounds like something you learn in business school…. And it is! However, it’s one of the simplest and earliest things you learn, so don’t be scared off by the fancy name. SWOT stands for ‘Strengths’ ‘Weaknesses’, ‘Opportunities’ and ‘Threats’.The SWOT analysis simply asks you to think about each of those things.

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Strategic Planning – Looking for Patterns in Your Finances

Strategic Planning – Looking for Patterns in Your Finances When you’ve got all of your financial information in front of you, it can feel overwhelming. Especially when it comes to business finances. If you followed our last guide ‘Doing the Math’ you should now have a much clearer overview of your financial performance in the previous year and roughly why it performed this way. The next stage is to look for patterns within the numbers that can serve as clues for planning. Start with the Customer A good place to start is by sorting all of the orders by the customer. If you sell fast-moving items such as food or fashion, it will be better to approach this slightly differently. For fast-mov

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Strategic Planning Guide – Step Two Doing the Math

Strategic Planning Guide – Step Two Doing the Math If you read our first installment of strategic planning for business owners, by now you have hopefully carried out the first step; reviewing and asking ‘why’ things happened the way they did. Now it’s time to focus on really understanding the operations of the company. This is the next logical step after we’ve taken the time to reflect on the root cause behind wins and losses. One powerful way to this is to look at the numbers. When it comes to handling and analyzing the business finances most of us run in the opposite direction! Looking at the numbers means focusing on the math, and even for business people, math can feel unfamiliar or

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Strategic Planning For Business Owners – The first in a Series

Strategic Planning For Business Owners – The first in a Series The start of a new year is an ideal time to reflect on the previous year’s performance and devise a plan for achieving success over the next 365 days. Without a healthy measure of planning and strategic thinking, the only way to achieve success is through sheer luck! Let’s be honest, as business owners, who is really okay with leaving their future to luck? Day-to-day tasks can seem never-ending and it’s all too easy to get sucked in and spend days on end doing nothing to grow the business, only dealing with the current tasks. As the owner of a business, it’s great to get involved and steer the ship, but it’s crucial to take th

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Top Marketing Trends to Strike in 2019

Top Marketing Trends to Strike in 2019 What does 2019 have in store for us and how can we align our marketing strategies in preparation? When we hit the new year it’s almost like a reset button has been pressed and we’re ready to embrace change, dive into new projects or re-focus on areas of the business we’ve previously neglected. We hope this list gets those ideas flowing and helps combine your marketing efforts into something successful. Build Trust Building and maintaining trust with a customer is crucial. Without trust and belief in your business, a sale will not happen. For example, direct mail (www.Zairmail.com) is a valued method of communication because typically, customers vie

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The Quick Guide to Better Customer Acquisition

The Quick Guide to Better Customer Acquisition Your business survives and thrives on customer acquisition and retention. You know the saying… “if you’re not growing you’re shrinking”. Even if you feel like things are ‘maintaining’ well, your business is getting smaller. Whether you see it now or whether you start to notice this in a few months, or years. Growth is crucial. Customer acquisition is also vital to demonstrate traction to future investors and partners you might want to work with. What’s Your Customer’s Value? When you start taking things up a notch you really need to be aware of two main figures. The cost of acquiring a new customer and their lifetime value. Without these fig

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