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Stop These 4 Bad Business Habits in 2020

Stop These 4 Bad Business Habits in 2020 Bad business habits lead to bad outcomes. These four bad habits could seriously be impacting your growth, so we’ve taken the time to highlight each one.  Failing to Strategize We often write about forecasting and business planning on our blog. In the past, we have shared a 3 part series on strategic planning and we really can’t emphasize enough just how important this is. If you’ve never done any form of strategic planning now is the time to change that! Failure to strategize is the equivalent of ‘winging it’ in business. Sometimes if luck is on your side things work out temporarily. For a sustainable business strategy and planning is key.&nbs

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A New Year Assessing What Did & Didn’t Work

A New Year Assessing What Did & Didn’t Work Now as 2020 is officially underway it’s the optimal time to look back over the past year and assess what did and didn’t work. This is a crucial part of business growth; giving you the ability to successfully move forward. However, you should take this a step further and investigate why something worked so well, or why something failed. To succeed you must be adaptive and reactive and to be those things you must understand the bigger picture.  Starting Point You don’t have to be a professional strategist to carry out an assessment of your business. The best place to start is by writing down your overall thoughts on the previous year. You

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Time to Nail Conversion Tracking

Time to Nail Conversion Tracking Every business knows what counts as a conversion. It’s the goal that’s trying to be achieved after all. A conversion could be the final, the closure of a sale, the purchase of a product. In specific campaigns, a business might class a ‘conversion’ as a lead. A second campaign or process then might try to convert that lead again, into the final sale. Knowing what conversion (result) is needed from each marketing campaign that runs is all good and well. If however, those conversions are not tracked accurately and clearly, how can decisions be made on re-investment? It’s a simple concept, yet it’s amazing just how many businesses spend thousands on marketin

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Tips for Local Business Marketing

Tips for Local Business Marketing Local business marketing is more specialized and requires a different approach than selling to the masses. Of course, we would always recommend a targeted approach to marketing on any scale (large or small).  Local marketing also requires a more personal touch and process. We hope these tips will put you on the right path to grow your own local business marketing success.  Connect with Other Local Businesses There is always a cross-over or connection you can make with another local business that will benefit your own business. For example, if you sell Mother and baby classes, consider connecting with baby retailers in the area, or other related

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4 Ways to Differentiate Your Business

4 Ways to Differentiate Your Business Differentiating Your Business and establishing a strong brand is crucial for success. If you can’t differentiate your business from other similar businesses and brands, ultimately you will lose ground on the competition. For local businesses, competition can be very fierce within a small sandbox, so highlighting your unique qualities is the only way to thrive.  Do you know what makes you different, unique, and more desirable than the alternatives? Every business, whether it is a carpet cleaning company, or a high flying tech startup, has certain traits that make it special.  We need to understand how to put your unique offerings and ch

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Basic Principles for Reaching the Right People

Basic Principles for Reaching the Right People Put simply, marketing is the process of effectively communicating your product or service to a customer. This could be through branding, advertising or product position. Marketing is not just the advertising and promotions that take place. How your business is perceived all comes down to marketing and positioning your service or product as you want it to be viewed. Conducting market research also forms a part of marketing; it’s very much a collective term. Understanding the problems of your customers Have you heard the saying ‘sell the problem you solve, not the product’? One of the major principles of marketing is understanding the problems

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What Makes Marketing Messages Stick?

What Makes Marketing Messages Stick? With consumers constantly inundated with advertising and promotions, it’s a battle to deliver a powerful message that is well remembered. Is there an art to this or is it largely luck? Well.. you probably guessed it. Like everything in marketing, it’s about your creative thought-process behind that message. Whether it’s a TV jingle that you just can’t get out of your head or a slogan that you’d recognize a mile off, they’ve all been designed to evoke emotion. Emotion Is the Key We remember messages by an emotional recall. The exact emotion could be anything, as long as it activates that emotion long after the receiver has engaged with that content. Her

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