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5 Leadership Trends to Embrace Now to Prepare for 2022

5 Leadership Trends to Embrace Now to Prepare for 2022 It's time to buck the old system and forge new trends, new cultures and new companies.  As we approach the end of 2021, it’s time to reflect upon just how hard the pandemic rocked the business world. Some leaders are embracing change, inspired to grow their businesses in a new way. Others are being forced into a different way of thinking and acting, desperately hoping that things will get back to normal. Whatever that is. But we are never going back to normal, and nor should we want to. Society faces unprecedented challenges as we grapple with inequality, climate change, crumbling health care systems and supply chains, lab

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Being Sensitive and Still Building Business in a Pandemic

Being Sensitive and Still Building Business in a Pandemic The pandemic has thrown a big wrench in the working of virtually all businesses. While many businesses are operating at a limited capacity, working remotely, or planning their exit, you don’t have to go in the same direction. Despite the setbacks imposed by the Covid-19 pandemic, there is an opportunity to grow your business while still being sensitive to happenings around you. To keep your business running and not lose either your customers and employees because of the pandemic, there are strategies you can adopt to keep your business afloat. Let’s take a look at some of them. Shall we? Leverage the internet in your marketing c

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Top Tips and Ideas on How to Improve Customer Engagement

Top Tips and Ideas on How to Improve Customer Engagement It’s almost impossible to discuss how businesses can connect with their customers without mentioning customer engagement. To keep your business up and running and profitable, you need to build a community of loyal customers — those that will stick with your brand through thick and thin. Defining customer engagement You can think of customer engagement as maintaining a healthy or close relationship with your customers. Customer engagement can be measured through regular interactions with customers via emails, reaction on social media channels, testimonials and customer feedback, click-through-rate, and re-purchasing. Think about it

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6 Techniques Business Owners Should do in 2021

6 Things Business Owners Should do in 2021 Reassure and Reconnect It is still very much a time of great uncertainty for many. It can be hard for people, customers, and business owners to look past the short-term challenges that they might be facing right now (especially off the back of a difficult 2020). That’s why one of the best things you can do right now is to reassure your customers you are still there for them, even if that looks a little differently from how it did a year ago. Reconnection is the best way to do this, keep the lines of communication open as best as you can. Forecast for Uncertainty  If last year taught us anything it was that when it comes to strategizing and f

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Stay ‘Top of Mind’ During the Holidays

Stay ‘Top of Mind’ During the Holidays The holidays can be a tricky time for businesses to navigate. It’s easy to come off as too aggressive and promotional – no one really wants that around the holidays. Especially not previous customers you already have a relationship with. The same is true if you’re in an industry that doesn’t really work for the holidays.  The question is, how can you make the holidays work for you? Think of your customers as you would a friend. The holidays can be stressful, it’s also been a very stressful year for everyone, much more than usual. A good approach would be to offer a supportive helping hand through your words, offers, and your actions. The holiday

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Four Ways to Build Trust with Potential Customers

Four Ways to Build Trust with Potential Customers Our primary goal should be to build relationships rather than just driving the volume of transactions. Relationships, in turn, can lead to transactions and tend to be much more enduring. Our relationship, over time, can actually become part of the product offering. Relationships are based on trust, and trust can grow stronger, based on experience over time. This works well with existing customers. We have the opportunity to re-enforce the trust we have earned with each new experience. With new customers, we don’t have that type of rapport to build on. So, how do we get them to “take the leap” and start building a relationship? In order

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What’s the Best Business Approach During COVID-19?

What’s the Best Business Approach During COVID-19? Right now, for many businesses, it’s a time of survival, digging deep to keep things afloat or thinking of unique ways to diversify and ride the waves. You might have by now resolved those short-term struggles to some level. You have hopefully somewhat stabilized the situation, but perhaps you’re struggling to find a way to ensure the long-term success of your business. Maybe you’re asking, what now? It goes without saying that some organizations will be harder hit. The travel industry is massively affected, whereas the food-delivery industry is doing very well at this time. If the current situation has left you feeling like you’re fight

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