Four Ways to Build Trust with Potential Customers

Four Ways to Build Trust with Potential Customers Our primary goal should be to build relationships rather than just driving the volume of transactions. Relationships, in turn, can lead to transactions and tend to be much more enduring. Our relationship, over time, can actually become part of the product offering. Relationships are based on trust, and trust can grow stronger, based on experience over time. This works well with existing customers. We have the opportunity to re-enforce the trust we have earned with each new experience. With new customers, we don’t have that type of rapport to build on. So, how do we get them to “take the leap” and start building a relationship? In order