Basic Principles for Reaching the Right People

Basic Principles for Reaching the Right People Put simply, marketing is the process of effectively communicating your product or service to a customer. This could be through branding, advertising or product position. Marketing is not just the advertising and promotions that take place. How your business is perceived all comes down to marketing and positioning your service or product as you want it to be viewed. Conducting market research also forms a part of marketing; it’s very much a collective term. Understanding the problems of your customers Have you heard the saying ‘sell the problem you solve, not the product’? One of the major principles of marketing is understanding the problems