The Quick Guide to Better Customer Acquisition

The Quick Guide to Better Customer Acquisition Your business survives and thrives on customer acquisition and retention. You know the saying… “if you’re not growing you’re shrinking”. Even if you feel like things are ‘maintaining’ well, your business is getting smaller. Whether you see it now or whether you start to notice this in a few months, or years. Growth is crucial. Customer acquisition is also vital to demonstrate traction to future investors and partners you might want to work with. What’s Your Customer’s Value? When you start taking things up a notch you really need to be aware of two main figures. The cost of acquiring a new customer and their lifetime value. Without these fig